Redmond, Wash. – Microsoft officially pulled the plug on its
Zune MP3 player today.
The company said going forward it will focus all its mobile
music and video efforts on Windows Phone devices, eliminating the need to
manufacture new Zunes.
Microsoft will continue to support the Zune for current
owners and those that buy the last units in the pipeline.
The writing was on the wall for the Zune. In March Microsoft
said it would no longer release updated versions. The Zune was introduced
almost five years ago and represented Microsoft’s belated attempt to compete
with Apple’s iPod.