Englewood Cliffs, N.J. - LG Electronics has realigned its management, naming Wayne Park president of LG Electronics U.S. (LGEUS).
The change was made as part of a global reorganization designed to speed decision making and maximize efficiencies, LG Electronics said as it announced organizational changes in the United States, refocusing operations on key business units.
Park, a 28-year LG veteran and head of LG Electronics North America since January, will take on the role as president. He replaces James Shad, who is leaving the company next month. Shad joined LG in 2008 as executive VP.
Park announced the reorganization, which includes establishing separate U.S. sales and operations organizations for the home entertainment and home appliance business units.
Jay Vandenbree has been named head of the LGEUS home entertainment business unit. Vandenbree has been sales senior VP, for LGEUS since May 2010. He joined LG in September 2009 as senior VP, U.S. go-to-market operations. Previously, in his 23-year career at Sony Electronics, Vandenbree held key sales operations positions, most recently president of consumer sales since 2006.
Sam Kim has been named head of the LGEUS home appliance business unit. An LG veteran since 1988, Kim's extensive North American experience includes serving as head of the U.S. OEM appliance division, as well as key product management positions in the U.S. and Canada. Since January, Kim has served as North American regional business leader for refrigerator products.
The existing sales and sales operations functions will be redeployed within these business units, reporting to Kim and Vandenbree respectively.
"This reorganization aligns with LG's drive for achieving success, which includes a commitment to uphold our culture of innovation paired with a business strategy focusing on our customers' ever-changing needs," said Park. "Change allows our company to grow and challenges us to achieve that success."
As LG streamlines its North American regional operations, the company will continue to focus on efficiencies through various shared service opportunities across the region. Senior executives Peter Reiner (marketing), Ron Kitlas (human resources), B.K. Yoon (B2B OEM), and JD Han (administration) will lead region-wide initiatives for their respective functions.
In other management changes, Y.K. Cho, currently regional business leader for LG North America business solutions, will lead the LGEUS commercial displays business unit. Commercial products VP Ron Snaidauf (hospitality) and Jeff Dowell (digital signage) will report to Cho. James Lee will lead the LGEUS air-conditioning and energy solutions business unit, with solar VP Geoff Slevin reporting to him.