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LG Ships LH90 LED LCD HDTV Series

Englewood Cliffs, N.J. – LG
said Wednesday that it is now shipping its LH90 series of
LED-backlit LCD HDTVs, which are the company’s first to receive THX display
certification in the U.S. market.

The LH90 series sets, which were first previewed at the
International CES last January, includes models in the

55-inch, 47-inch and
42-inch screen sizes. Suggested retails are $3,199, $2,399 and $1,899, respectively.

The series is being carried by a wide range of dealers, including
Best Buy, and are said to offer consumers advanced picture quality, smart
energy savings and stylish design.

“Creating a new era in LCD technology the THX-certified LH90
blends style, sophistication and visual performance, sending a clear message to
consumers about LG’s commitment to picture quality and innovation,” stated
Peter Reiner, LG Electronics marketing and strategy senior VP. “LG’s
advanced LED backlight technology precisely controls the brightness of specific
areas of the screen, providing crisper, clearer pictures while using less
energy than traditional LCD models.”

The models feature full-array LED backlighting with local dimming
technology to produce a 2,000,000:1 “mega contrast ratio.”

Local dimming capability of segments of the LED array enables precise
automatic picture control to produce deeper black levels and a wider color
gamut than LCD TV based on traditional cold cathode florescent backlighting.

The sets also add LG’s TruMotion 240Hz technology for smooth motion

The built-in THX Movie Mode available in the line offers a one-button
adjustment for studio color, black levels and clean signal processing.

All of the LH90 models meet or exceed Energy Star 3.0
specifications through the use of a “Smart Energy Saving” package,
consisting of backlight control options and video mute.

All models include LG’s Intelligent Sensor, which automatically
senses the ambient light in the room and adjusts color and brightness

In addition the line is ISFccc certified for professional
calibration of settings based on the room environment and personal preferences.