LG Ships LH90 LED LCD HDTV Series

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Englewood Cliffs, N.J. - LG Electronics said Wednesday that it is now shipping its LH90 series of LED-backlit LCD HDTVs, which are the company's first to receive THX display certification in the U.S. market.

The LH90 series sets, which were first previewed at the International CES last January, includes models in the


One of the new LH90 LED LCD TV models now shipping to dealers.

55-inch, 47-inch and 42-inch screen sizes. Suggested retails are $3,199, $2,399 and $1,899, respectively.

The series is being carried by a wide range of dealers, including Best Buy, and are said to offer consumers advanced picture quality, smart energy savings and stylish design.

"Creating a new era in LCD technology the THX-certified LH90 blends style, sophistication and visual performance, sending a clear message to consumers about LG's commitment to picture quality and innovation," stated Peter Reiner, LG Electronics marketing and strategy senior VP. "LG's advanced LED backlight technology precisely controls the brightness of specific areas of the screen, providing crisper, clearer pictures while using less energy than traditional LCD models."

The models feature full-array LED backlighting with local dimming technology to produce a 2,000,000:1 "mega contrast ratio."

Local dimming capability of segments of the LED array enables precise automatic picture control to produce deeper black levels and a wider color gamut than LCD TV based on traditional cold cathode florescent backlighting.

The sets also add LG's TruMotion 240Hz technology for smooth motion images.

The built-in THX Movie Mode available in the line offers a one-button adjustment for studio color, black levels and clean signal processing.

All of the LH90 models meet or exceed Energy Star 3.0 specifications through the use of a "Smart Energy Saving" package, consisting of backlight control options and video mute.

All models include LG's Intelligent Sensor, which automatically senses the ambient light in the room and adjusts color and brightness accordingly.

In addition the line is ISFccc certified for professional calibration of settings based on the room environment and personal preferences.


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