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LG Opens Majap R&D Center

Buffalo Grove, Ill. – LG Electronics USA today officially
opened its first U.S.-based R&D center for major appliances.

Located here, the $6.5 million facility will provide
“low-volume, high-precision product testing and consumer research” using
state-of-the-art methodologies and technologies, the company said.

“The Home Appliance R&D center represents LG’s
commitment to meeting the needs of its customers in the U.S., ensuring the
highest degree of efficiency is met,” said Y. H. Lee, president/CEO of the LG
Home Appliance Co. “The center is a platform for LG to help assure that LG
appliances meet or exceed industry standards, explore new technologies and,
most importantly, drive innovation for next-generation products.”

The 30,770-square-foot facility can test hundreds of appliances
annually before going into production. The first floor is dedicated to majap
testing, including refrigerators, washers, dryers, ovens, ranges, cooktops,
microwave ovens, dishwashers and vacuum cleaners. It houses state-of-the-art
testing equipment such as a climate-controlled chamber specifically designed to
test refrigerator-freezers, consistent with test procedures and industry
guidelines set by Underwriters Laboratory (UL), UL Environment (ULE), the
Association of Home Appliance Manufacturers (AHAM) and U.S. Department of
Energy (DOE).

The first floor also holds a “consumer insights lab”
featuring residential kitchen, laundry room and living room spaces and a field
focus group discussion area where consumers can experience using LG appliances
and share their reactions.

The second floor houses a video studio and residential
kitchen where video content is created for consumers and service technicians.
Videos include product and cooking demonstrations and lifestyle hints conducted
by LG home economists and customer support technicians. The professionally
produced video series will be available on LG’s website in the coming weeks.

“Providing the greatest benefit and value to our customers is
a key aspect of our new R&D center,” said Heejin Lee, senior director of
the R&D center. “By utilizing our advanced resources efficiently, we strive
to develop the best products that meet the highest expectations, specific to
our U.S. customers.”

A ribbon-cutting ceremony attended by Wayne Park, president/CEO
of LG Electronics USA, was held this morning.