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LG Gets Cross-Brand Senior VP

Englewood Cliffs, N.J. — Sara Lee marketing executive Peter Reiner has been appointed marketing and strategy senior VP for LG Electronics North America.

Reiner will coordinate LG’s brand positioning and marketing activities in the United States, Canada and Mexico across multiple product categories, including consumer electronics, digital appliances and mobile phones, the company said. Reiner will report to Michael Ahn, president/CEO of LG Electronics North America, and will be based in LG North America’s headquarters here.

Reiner’s hiring “signals another step in attracting top talent from the world’s leading companies,” Ahn said. At Sara Lee, Reiner was marketing VP for the Sara Lee brand. Previously, he held product and brand marketing positions at Kraft Foods, Nabisco, Miller Brewing and Playtex Products.