New York - Kobo announced its Vox tablet PC will hit stores starting today with a $199 suggested retail.
The Vox is available at Best Buy, Fry's, Target and other
regional retailers, said Matthew Welch, Kobo's GM.
The Vox runs the Android 2.3 OS, has 8GB of internal memory and can take a 32GB SD card. It is the Kobo's first dedicated tablet and will join the company's e-reader line.
The Vox is a fully functional Wi-Fi tablet with a 7-inch color touchscreen, but Welch said the design kept reading as the Vox's core.
The company is using an FFS display technology to deliver a good reading experience in bright environments, Welch said.
The company intends to differentiate the Vox from its competitors, like the Kindle Fire, by touting the fact a Vox owner can take any books purchased for the device and read them on any other e-reader, except the Kindle series.
The Vox comes with access to 15,000 apps and 2.5 million books through the Kobo bookstore.