UPDATED! Chester Springs, Pa. - Home Theater Specialists of America (HTSA), the specialty A/V and custom-install buying group, has hired an online marketing firm to help steer more traffic to its members' Web sites.
The company - Cary, N.C.-based AV NetResults - specializes in the A/V category and provides proprietary search marketing and search engine optimization methodology to dozens of dealers and manufacturers nationwide, fueled by a vast search-term library built upon hundreds of A/V industry online campaigns.
"In these times it is critical to find the most advanced solution for driving revenues to our members and that is exactly what we have done," said HTSA director Richard Glikes. "While it's easy to find companies that will spend ad dollars in a general program, it's much more valuable to find a targeted solution that can deliver results."
Glikes said member dealers have been "rapidly signing onto the program and the results have been very good in driving revenue."
Brendan Morrissey, CEO of AV NetResults, noted, "HTSA was unequivocal that it wanted to be at the forefront of the industry's move toward Internet marketing and wanted us to launch member campaigns to start driving revenues as soon as possible."
He said his company's marketing solutions will provide HTSA members with more qualified leads and incremental revenue than can be generated by ads on search sites or through generic marketing efforts.
HTSA members earned PV solar energy system certification this summer under the tutelage of Sharp Solar.
In other HTSA news, the buying group and Sharp recently partnered to certify 23 individuals from 16 HTSA members in the design, integration and installation of grid-tied, photovoltaic (PV) solar energy systems.
Michael Amati of Sharp's Solar division taught comprehensive two-day courses this summer in Huntington Beach, Calif., and Mahwah, N.J., which included hands-on installation and design as well as many hours of classroom instruction and testing.
According David Berman, HTSA's training and public relations director, the partnership with Sharp "was an incredible opportunity ... We are constantly being asked by our clients to help reduce their carbon footprint while improving the clients' life at home," which led to the development of the group's Guiltless Green Home Theater, which utilizes a grid-tied, PV solar-energy system to offset the power consumed by a complete home theater.
"Instead of buying ingredients from an â€˜electronics grocery store,' consumers can now choose to have a professional recommend, design and install complete lifestyle solutions, without fear that the cost will be ridiculous or that they will be choosing the wrong contractor," Berman said.