Expanding its work to support retailer clients and third-party (3P) sellers, Intelligence Node, a global leader in retail analytics, announced it is working together with Kroger Marketplace to provide clearer, more informative product listings to improve the customer experience as well as better insights into product performance.
“We are excited to collaborate with Kroger in ensuring that every customer receives a consistent digital content experience across millions of products and sellers on the Kroger marketplace,” said Sanjeev Sularia, Co-founder and CEO of Intelligence Node. “We look forward to supporting Kroger’s growth plans with our ability to provide content audit, optimization, and execution directly within the Mirakl platform to help Improve shopper conversion and seller recruitment and retention.”
This expansion into the retailer and 3P support market will enhance online shopping experiences by delivering an experience that better informs shoppers’ product selections and purchase decisions. Additionally, third-party sellers will benefit from a content management solution that aligns with improving the ranking criteria of modern Search Engine Results Pages (SERPs), enabling enhanced visibility and clarity across Product Detail Pages (PDPs).
With Intelligence Node’s expansive database and the advanced capabilities of generative AI copy optimization, these data-driven strategies ensure that retail product listings resonate with customers.
“The Kroger Marketplace involves a complex matrix of elements that need to be effectively managed to deliver a seamless customer experience online,” said Michael Murphy, Group Vice President of Analytics & Execution at Kroger. “From product copy and ratings to reviews and taxonomy, customers are searching out more information than ever before and providing what they need, when they need it is important. We look forward to working with Intelligence Node to deliver an amazing customer experience while empowering our sellers to improve their business performance.”
For more information, visit www.intelligencenode.com.
About Intelligence Node
Specializing in retail intelligence, Intelligence Node leverages AI to provide dynamic pricing and market analytics solutions to leading brands. With a monumental database of over 3.5 billion SKUs, advanced ML technology, and proprietary algorithms, it offers highly accurate real-time insights, helping businesses to navigate eCommerce complexities, set competitive prices, and better understand market trends. Intelligence Node leverages data-driven insights to bridge the gap between traditional retail methods and the evolving eCommerce landscape.
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