Mahwah, N.J. - John Homlish has joined Sharp Electronics Marketing Company of America (SEMCA), a division of Sharp Electronics Corporation, as sales VP/home entertainment.
Homlish, formerly sales and marketing executive VP of Casio America, is responsible for all home entertainment product sales, including regional, national and specialty channels. He reports to John Herrington, president of SEMCA.
Homlish also held executive posts in the past with Samsung Electronics and Sony Electronics.
This hiring was part of a change in its sales management team. Paul Norton has been named director, Western region sales, and Bruce Fairchild has accepted the newly created position of senior director, channel marketing.
As Western region sales director, Paul Norton will be responsible for leading SEMCA's Western U.S. sales team and will report to Homlish. Norton joins Sharp from Hitachi America LTD where he was director of U.S. sales.
Norton has also held sales positions at Compaq, Hewlett-Packard and Toshiba.
In his new role, Fairchild will lead the development of Sharp's trade programs and policies. Formerly he was regional sales senior director.