Viken Named Sharp Marketing VP


Mahwah, N.J. - Mark Viken, former MarketSource (Allegis) VP and one-time Sony executive, has been named to the newly created position of marketing VP for


Electronics Marketing Co. of America (SEMCA), the company said late Monday.

Viken will be responsible for U.S. marketing of all Sharp consumer electronics products, including audio and video categories, appliances, and health and environment-related products.

He will report to John Herrington, SEMCA president.

Meanwhile, Bob Scaglione remains the company's chief marketing officer, responsible for heading up a new business development team to promote opportunities, cross-pollination, and cooperation across business units and categories to further strengthen the Sharp brand in the U.S. He reports directly to Kozo Takahashi, SEC chairman and CEO, according to a company spokesman.

Viken has an extensive background in the PC and consumer electronics industries. 

He worked as a senior executive in multiple capacities at Sony Electronics for more than 20 years. There, he was credited with providing strategic leadership in product and corporate marketing as well as new business development and integrated product planning.

Most recently Viken served as consumer electronics/ marketing VP for MarketSource (Allegis), where he developed customer-centric and vertical strategies including marketing, branding, services and communications.

Viken has received such awards as the Ad Week 2001 Technology Marketer of the Year and the 2001 World Technology Award for Marketing Communications.

"I am very excited to be given the opportunity to help expand Sharp's leadership in the CE, appliance, and health and environment-related products industries," stated Viken.  "Sharp has the technology and resources required to expand its leadership.  I look forward to leveraging my experience to help further the growth of the Sharp brand."

"Mark's is a valuable addition to the Sharp leadership team," said Herrington.  "We welcome his experience, creativity, and passion for the business.  We are confident that he will help lead the way toward steady growth."


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