Torrance, Calif. -
, which is marketing the GE digital camera brand, kicked off a Share the Joy sweepstakes Tuesday with the aim of donating up to 1,000 cameras to the Toys for Tots program.
In addition to providing charitable donations, every entry will get a chance to win the GE X500 or GE E1680W digital cameras.
To participate, a contestant needs to select "like" on the GE Cameras Facebook page.
For every new Facebook fan, $1 worth of GE digital cameras will be donated to Toys for Tots, General Imaging said.
For every 1,000 likes generated, GE Digital Cameras will give away an X500 or E1680W camera to some of its newest Facebook fans.
The company said that during the week of Dec. 19, up to 1,000 cameras will be delivered to Toys for Tots.
Toys for Tots is a yearly program run by the U.S. Marine Corps Reserve, which donates toys to needy children in communities across the nation in time for the holidays.
The promotion will run through Dec. 23.