Directed Buys Definitive Technology - Twice

Directed Buys Definitive Technology

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Vista, Calif. — Directed Electronics has added home-speaker maker Definitive Technology to its brand portfolio.

Sandy Gross, one of three Definitive co-founders, has been named president of Directed's newly formed Home Audio Division and appointed to Directed’s board. Gross founded Definitive in 1990 along with Don Givogue and Ed Blais. Terms of the transaction were not disclosed.

Definitive personnel will continue to run all of the operations for Definitive products, including engineering, sales, marketing, customer service, order fulfillment and technical support, the companies said. Directed is the world's largest vehicle security and remote start company. It also supplies mobile audio and mobile video products and a/d/s home audio products. Directed purchased a/d/s/ in 2001, putting the 12-volt company into the home audio business.

"Since Directed acquired a/d/s/ in 2001, we have been steadily building our home audio business,” said Directed’s president/CEO Jim Minarik. “The acquisition of Definitive Technology and the formation of Directed's Home Audio Division will add significantly to Directed's ability to provide our customers with the very best in high-end home audio.”

Said Gross, “By combining the acoustic engineering, customer service, technical support capabilities, and corporate strength of both companies, Definitive Technology will be able to advance the state-of-the-art in home audio loudspeakers even further, to reach new highs in dealer and consumer satisfaction, and to further enhance its leadership position in the loudspeaker marketplace.”

Definitive's product offering includes home theater systems, tower speakers, subwoofer/satellite packages, standalone subwoofers, architectural and outdoor speakers.

Directed manufactures such security and remote start brands as Viper, Clifford and Python; supplies mobile audio equipment under the Orion, Precision Power, a/d/s/Mobile, Directed Audio and Xtreme brands; and markets a/d/s/ home and architectural speakers and subwoofers. Directed also sells mobile entertainment products, including LCD monitors and DVDs under the Directed Video name.

Directed Electronics is a portfolio company of Trivest Inc., a private equity firm based in Miami.

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