Reston, Va.
– Traffic to consumer electronics e-commerce sites
soared 32 percent from October to November, making it the second fastest-growing
retail category after toys.
According to ComScore’s Media Metrix ratings service, CE sites
grew to 52.8 million visitors in November, led by BestBuy.com with nearly 25
million visitors, GameStop with more than 11 million visitors (up 93 percent
from October) and Walmart.com’s CE department with 9.9 million visitors (up 139
percent). RadioShack grabbed the No. 4 position with 5.1 million visitors,
followed closely by eBay’s U.S.
electronics department with 4.8 million visitors (up 12 percent), and Buy.com
with 4.4 million visitors (up 11 percent).
ComScore said the fastest-growing online destinations of the
month were incentive sites, as shoppers scoured the Web for money-saving
opportunities, followed by toy e-tailers, coupon sites and CE e-tailers.
CE sites ranked third in total unique visitors, led only by
chain-store sites and personal finance sites.
Total online spending in November rose 10 percent year over year
to nearly $12.3 billion, boosted by an 11 percent increase on Black Friday, to
$595 million, and a 5 percent increase on “Cyber Monday,” to $887 million.
Much to the chagrin of employers, over 50 percent of all online
purchases on Cyber Monday were made from work computers, ComScore said.
