CE Web Site Traffic Up 32% In November

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Reston, Va. - Traffic to consumer electronics e-commerce sites soared 32 percent from October to November, making it the second fastest-growing retail category after toys.

According to ComScore's Media Metrix ratings service, CE sites grew to 52.8 million visitors in November, led by BestBuy.com with nearly 25 million visitors, GameStop with more than 11 million visitors (up 93 percent from October) and Walmart.com's CE department with 9.9 million visitors (up 139 percent). RadioShack grabbed the No. 4 position with 5.1 million visitors, followed closely by eBay's U.S. electronics department with 4.8 million visitors (up 12 percent), and Buy.com with 4.4 million visitors (up 11 percent).

ComScore said the fastest-growing online destinations of the month were incentive sites, as shoppers scoured the Web for money-saving opportunities, followed by toy e-tailers, coupon sites and CE e-tailers.

CE sites ranked third in total unique visitors, led only by chain-store sites and personal finance sites.

Total online spending in November rose 10 percent year over year to nearly $12.3 billion, boosted by an 11 percent increase on Black Friday, to $595 million, and a 5 percent increase on "Cyber Monday," to $887 million.

Much to the chagrin of employers, over 50 percent of all online purchases on Cyber Monday were made from work computers, ComScore said.

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