Canon App Looks To Inspire Photographers

Publish date:

New York -

Carbone Smolan Agency

(CSA) used PhotoPlus Expo here this week to unveil a new app tool it developed for Canon to help photographers in the creative process of picture taking.

Called the Canon Idea Mine, the app is available free of charge through the Apple App Store during the holidays for iOS-based devices, including iPhones and iPads.

It is described as an idea-provoking tool that offers composition suggestions with Mad Libs-like quirky randomness.

By tapping on the device screen, the app rolls through hundreds of odd phrases and challenges the photographer to create an image that gives it visual meaning.

"Most photographers have never been challenged to take a photo of mischievous crayons," said Paul Pierson, CSA partner and design director. "With Canon Idea Mine, they could be. By incorporating just the right amount of randomness, CSA's goal was to help photographers evolve and expand their ideas. If you're stuck, the app can generate billions of unique image concepts from scratch in just two taps. We think this tool will help today's photographers, who are now expected to conceive ideas, not just execute. It's a serious tool in a fun and distinctive package." 

Canon Idea Mine was developed through extensive research and interviews with dozens of notable photographers. By working closely with Canon, CSA designed and fine-tuned the tool to be useful in the way real artists generate ideas for images.


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