Sprint Taps Jim Hyde To Head Prepaid; Dow Draper Leads Virgin Mobile Initiative - Twice

Sprint Taps Jim Hyde To Head Prepaid; Dow Draper Leads Virgin Mobile Initiative

New plans for the Virgin Mobile brand
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Sprint has named mobile-industry veteran Jim Hyde president of its Prepaid Group, succeeding Dow Draper.

Sprint has named mobile-industry veteran Jim Hyde president of its prepaid group, succeeding Dow Draper.

Draper in turn was named CEO of Virgin Mobile USA, and charged with launching new initiatives for the no-contract brand.

Hyde, a former managing director of T-Mobile UK, joins Sprint from Virginia mobile provider nTelos Wireless, where he was president and director.

In his new post, Hyde is responsible for developing and driving the company’s prepaid strategy and business across the Boost Mobile and Sprint Prepaid platforms, as well as the legacy Virgin Mobile business. He will also manage the relationships with Sprint’s wholesale and mobile virtual network operator (MVNO) customers.

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“Jim brings more than 20 years of telecommunications experience that will benefit the entire Sprint team,” said Marcelo Claure, the carrier’s president/CEO. “He is a visionary leader with a proven track record of successfully transforming start-ups and multibillion-dollar international companies to deliver best-in-class results. I am confident that Jim will accomplish a great deal with our prepaid brands.”

As head of Virgin Mobile, Draper will focus on transforming the brand by launching “new, groundbreaking, best-in-class services” to reach new market segments, Sprint said. The carrier promised more details on the new direction in the coming months.

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