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Triple G Ventures Appoints Greg Keys And Eric Shin To Further Accelerate Growth

Partnership Adds 60+ Years Executive Sales and Partnership Experience with Brands Such As Bose, Cerwin Vega,TERK, and JBL at Retailers Ranging From Amazon to Walmart

Triple G Ventures LLC has made a pair of big announcements in the naming of Greg Keys as Chief Sales Officer and Eric Shin as EVP of Sales. Greg Keys is a proven sales executive across consumer tech and audio markets, most recently serving as VP of Sales with Enclavee Audio. Eric Shin is a proven sales leader in the satellite and tech sectors, most recently serving as Business Development Director at Viasat Inc. and as VP of Global Sales & Marketing at ProBrand International.

“I couldn’t be more excited to join Triple G at this critical tipping point of growth for the entire portfolio,” said Greg Keys, Triple G Ventures Chief Sales Officer. “The opportunity to expand the market reach for our partners, while driving significant revenue impact to our clients, is a terrific ‘win-win’; and I’m thrilled to be part of the Triple G rocket ship. It’s an opportunity unlike any I’ve seen in my years of sales leadership.”

Keys is joining Triple G Ventures at a time of rapid innovation as the music, entertainment and consumer tech segments emerge as key drivers to the broader creator economy. Triple G’s array of clients, partners and portfolio brands — including its newest clients KLIK, Mitchell Acoustics and EKWE — will expand to meet the changing needs of creators around the globe.

Gregg Stein, Triple G Ventures Founding Partner and CEO said, “Keys and Shin are the strategic rain-makers that have fundamentally shaped the consumer tech industry. Greg and Eric know how to build brands. They know how to lead and motivate. They know how to make things happen. Keys and Shin are uniquely qualified to help Triple G achieve our long-term vision; to accelerate emerging tech brands that fuel the creator economy.”


With 40+ years working with brands like Bose, Cerwin Vega,TERK, and JBL, Greg’s industry experience has earned him numerous awards for both products and his leadership skills. Greg is also a regular contributor to industry publications and blogs covering HDTV, Satellite Radio, Audio and Accessories, along with trend analysis and commentary.


Eric brings 22+ years of business, go-to-market strategy, sales and product development, semiconductor and contract manufacturing negotiation, and overall supply chain pipeline experience with $100M+ companies. Recognized for successfully identifying, developing, and expanding markets through market analysis and sales strategies.


See also: Larry Bennett Named VP Sales & Marketing Of Parasound