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CTA Adds VR & AR To Free Standards Library

Category expected to generate $1.2 billion in revenue this year

The Consumer Technology Association (CTA) is now addressing augmented and virtual reality within its free standards library.

CTA-2069, Definitions and Characteristics of Augmented and Virtual Reality Technologies concentrates on such terms as AR, mixed reality, outside-in-tracking, VR video and VR images, room-scale VR and X reality (XR).

Brian Markwalter, CTA senior VP of research and standards, called the addition an important step in addressing key emerging technology.

“The industry created this standard to build upon definitions created by CTA’s AR/VR Working Group that provide consumers insight on the broad range of technologies and experiences available. With this standard, the industry has created a blueprint to more effectively support AR/VR technologies and bring them to a broader market.”

VR technology has become a $1 billion sector in the U.S., CTA said, projecting that 4.9 million units will be sold and $1.2 billion generated in revenue this year. (This is up 25 percent and 18 percent, respectively, from 2017.)

See: How Disruptive Can VR/AR Become?

It cited increasing popularity among gamers and a competitive market for AR/VR accessories as key drivers supporting the growth of AR/VR.

Other standards within CTA’s library include those within the audio, video, health, fitness, wellness, networking, energy management, custom installation, drones and wireless power categories.