In this week’s issue of TWICE we reported on a novel sourcing program that Sam’s Club launched last year in its quest for novel, quick-hit tech items.
The program, “30 Minutes to Win It,” works like this: The warehouse club passes out invitations to a wide swath of interesting suppliers, and narrows the field down to finalists who can successfully pitch their products in a half hour or less.
Dr. Lai visiting her new retail partner
A panel comprised of a divisional merchandise manager, a buyer and members of the Sam’s Club operations team are empowered to make on-the-spot decisions in a process that entertainment senior VP Dawn von Bechmann described as “a cross between ‘Shark Tank’ and speed dating.”
Now, thanks to the power of social media, we have a first-hand account of the experience as relayed by Pennsylvania physician Dr. Wei-Shin Lai. Dr. Lai is founder and CEO of AcousticSheep, maker of the 2015 CES Innovations Award-winning SleepPhones headphones for bedtime users, and successfully ran the Bentonville gauntlet in March.
So for anyone wondering what it’s like to pitch Wal-Mart Stores, or who would like to be prepared should the occasion ever arise, read on.