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Beko’s Fresh Approach to Appliances Prompts Personal and Planetary Health

With more than 25 years in the appliance industry, president Zach Elkin leads the Beko U.S., Inc. charge as the global domestic brand continues its expansion in North America

Well-known in Europe for its technologically advanced products and sleek looks, Beko is ready for its close-up in the U.S. Riding the momentum of a TWICE PICKS award win for its 28” Stainless Steel Upright Freezer with Auto Ice Maker at CES 2021, the company’s focus goes far beyond the innovative products they create.

Guided by the premise that healthy living is only truly possible on a healthy planet, Beko is on a mission to be the definitive health and wellness home appliance brand. While other brands are just now starting to talk health, Beko has delivered on this promise for decades with its proprietary technologies like EverFresh+® and Active Fresh Blue Light. The organization is intrinsically driven by a dual commitment to personal and planetary health. It starts with cutting-edge technologies to keep food fresh longer, preserve essential vitamins and offer energy savings.

“The health of our customers and our planet is at the heart of everything Beko does worldwide,” Elkin said. “Ultimately, it’s about worthwhile work, empowerment and growing a brand that is truly making the world and its inhabitants better. Beko is proud to be a part of the American dream – which for most, is homeownership. If the heart of the home is the kitchen, then the heartbeat of the kitchen is home appliances.” Find out more about Zach Elkin and Beko here:

Established in the U.S. in 2016, Beko U.S. Inc. is a subsidiary of the large multinational group Arҫelik. Since its beginning in 1955, Beko has become one of the fastest-growing home appliance brands globally and the leading home appliance brand in Europe. A Beko appliance is found in more than 400 million homes and 130 countries worldwide. The company is committed to developing technologically advanced, energy-efficient home appliances that support its customers’ health and wellbeing.

Recently, Beko received the Environmental Protection Agency’s ENERGY STAR® Partner of the Year Sustained Excellence Award for its innovative home appliances that prioritize efficiency, wellness, and sustainability. This is the third consecutive year that the global appliance manufacturer has been awarded the Sustained Excellence honor, and the fifth year in a row it has received the top ENERGY STAR® award, making it the industry’s only brand to be acknowledged every year since it entered the U.S. market. For more information, visit