LG Tips Off Final Four Sponsorship

By Greg Tarr On Mar 12 2012 - 4:01am




ENGELWOOD CLIFFS, N.J. – LG Electronics said it will once again be a corporate sponsor of the NCAA Men’s Basketball Final Four in New Orleans next month.

For the third consecutive year, the company will host a number of fan events providing hands-on opportunities with LG’s TVs, major appliances and smartphones.

A central part of the effort includes a “Home Court Challenge” at 2 p.m. CT April 1 at Bracket Town in New Orleans that will pit stars of the 1992 Duke vs. Kentucky Regional Final contest in a household chores contest using LG products.

The contest between Bobby Hurley from the Duke ’92 team and Travis Ford from the Kentucky ’92 roster will by scored by CBS Sports analyst Greg Anthony, who is a key spokesman for LG’s 2012 ad campaign.

Anthony will also appear in LG’s “Do March Right” TV commercials that will begin airing this month within March Madness coverage on CBS, TBS, TNT and truTV.

Final Four and LG fans will have the opportunity to enter LG’s “Do March Right” sweepstakes for a chance to win a trip to the 2012 NCAA Men’s Final Four or various LG products.

Alert to All Users of the Disqus commenting system:

Because of a recent global security issue, the Disqus website recommends that all users change their Disqus passwords. Heres a URL about the issue:

http://engineering.disqus.com/2014/04/10/heartbleed.html

 

 

 

 

Connect

 

PHOTOS

Enjoy the greatest pictures taken from famous shows and events this year.

Current Issue

Webcast

This TWICE webinar,  hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.