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SiriusXM Expands Used-Car Efforts

10/06/2011 11:16:40 AM Eastern

New York - SiriusXM expanded its
efforts to get used-car buyers to activate their factory satellite radio.

The satellite broadcaster
announced that participating Nissan and Infiniti dealers will be able to offer
a free three-month trial subscription to consumers who buy any used vehicle
from the dealers' lots, not just Nissans or Infiniti.

 Sirius XM launched a similar program in June
with participating GM dealers.

The satellite-radio broadcaster
also offers trial subscriptions to consumers who buy certified pre-owned vehicles
from such automakers as BMW, Mercedes and Volkswagen.

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