REDMOND, WASH. – Siras has introduced the Business
Intelligence Dashboard which provides its customers
product sales and return patterns on a 24/7
Siras said in a statement that due to its “unique ability
to track products at the serial number level, it puts
an unprecedented level of detail.”
The service will be free to Siras’ manufacturer subscribers
for free through the holiday season, and it will
announce package pricing after the new year that will go
into effect in spring 2012, said Peter Junger, president.
A version for its retail subscribers with reports designed
specifically for their purposes will also be available
sometime next year.
Junger said that Siras “developed this system for
our customers based on reports we have developed
for them over the past several years. We designed a
dynamic dashboard with a variety of parameters and
controls to allow our customers to set report parameters
based on their specific information needs.”
The Business Intelligence Dashboard gives Siras’
customers “instant access and dynamic control,”
Junger said. The company has implemented top-tier
user-management security and uses proprietary algorithms
that protect client data integrity and confidentiality.
This information is valuable because the data is updated
daily, and it can provide manufacturers with a
history from which they can create more effective netsales
projections when planning new product rollouts;
the ability to make on-the-fly adjustments, if necessary,
is based on real-time data gathered at different stages
of a product’s lifecycle, the company said.
Some of the types of unique reports manufacturer
subscribers will be able to self-generate and have access
to at their immediate convenience include sales
and re-sales (products returned that have no problems,
restocked and sold); net return rates; product
launch patterns; designate date ranges (to review marketing
promotions and/or campaigns, or track instant
rebate programs); and aging of returns.