Seoul, South Korea - LG Electronics
(LG) said Thursday it has entered a strategic alliance with Intel to use the
chip-makers' wireless digital video over Wi-Fi (called WiDi) technology in next
year's Cinema 3D Smart TVs.
The agreement makes LG's TVs the first to feature the WiDi
system, LG said.
WiDi was developed by Intel to stream video content from an
Intel-based laptop, notebook or other external mobile device to a TV, projector
or display monitor. Currently, the system requires a receiver box or dongle be
connected to a TV's video input, but the agreement would enable the system to
be built into LG's Cinema 3D sets.
The WiDi system uses point-to-point connectivity and features a
wireless interface for instant viewing of content on the wirelessly connected
"Through this strategic alliance, Cinema3D Smart TV users will be
able to access a wider variety of content in a more convenient manner," said
Seog-ho Ro, LG Home Entertainment TV Business Unit senior VP. "Intel WiDi will
be one of several features that will enhance the user convenience of our Cinema
3D Smart TVs, further differentiating our products from the competition."
"Intel is planning to expand Intel WiDi technology to various
devices to provide consumers the seamless, smarter usage experience," said
Hee-Sung Lee, Intel Korea country manager. "Through this collaboration with LG
Electronics, LG Cinema 3D Smart TV users could also benefit from Intel WiDi
without the need to purchase an ex-ternal adapter."
The system also allows the streaming of online content - such as
YouTube videos and streaming TV shows from broadcast websites - that are
accessible through notebooks and other mobile devices, LG said.
The system does not require the presence of an active wireless
internet or WiFi connection to transfer content between external mobile devices
and Cinema 3D Smart TVs.
Intel WiDi does not tie down the mobile device during real-time
content sharing, LG said. Users may perform other tasks on their notebooks and
tablet PCs while simultaneously streaming content to a Cinema 3D Smart TV,
projector or monitor.
LG and Intel plan to launch co-marketing activities to support
the Cinema 3D feature, including demonstrations planned for next month's
International CES in Las Vegas.