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Major Appliance Briefs

5/21/2012 12:01:00 AM Eastern

Haier Launches
Online AC Selector

NEW YORK – Haier America has
launched an online customer education
program to help consumers make
the best room air choices for their
needs. AC is one of several product
categories located within the Info Hub
section of,
where a How-to-Choose option provides
tips on determining the appropriate
Btus for the space to be cooled,
and how to properly vent a portable
air conditioner. Haier said addressing
consumer misunderstanding of AC
basics may reduce returns that can
result when purchase decisions are
based solely on price and the customer
does not receive the expected

The micro site features a specially
designed product selector that walks
the customer through the decision
making process, plus demos and
videos on features, benefits and installation.
The content will also be
syndicated to Haier’s retail partners,
the company said.

As part of the education effort,
Haier’s air conditioner packaging
received a redesign that includes
clearer icons and product specs,
a How-to-Choose diagram placed prominently on the side of the box, and
an optional QR code for retailer-specific
packaging that connects to the
Haier website for an interactive mobile

Best Buy Cooks Up
A New Partnership

MINNEAPOLIS — Best Buy is joining
forces with, an online
marketplace for cooks, to launch
a micro site where customers can purchase
cookware and kitchenware in
addition to the retailer’s regular assortment
of small and large appliances.
The Best Buy Kitchen Shop, located at, will be operated by and add more
than 3,000 products for the kitchen to
Best Buy shoppers online.

“We are always looking for ways to
enhance our customers’ online shopping
experience, and this partnership
delivers more ways to shop when and
where they want,” said Liz Haesler,
Best Buy’s home business group VP.
“Through our expanded offering with, our customers now have
a one-stop shop for all of their cooking
needs-including a broader assortment
of housewares, food and even recipes.”

AHAM Awards Majap
Leaders, Elects New

NAPLES, FLA. — The Association
of Home Appliance Manufacturers
(AHAM) honored its top volunteer leaders,
and elected new officers and directors,
at the trade group’s annual member
meeting, held here last month at The
Ritz-Carlton Golf Resort.

The Home Appliance Industry Leadership
award (HAIL), AHAM’s top honor,
was presented to Kevin Mazzella, chief engineer
at GE Appliances & Lighting, and
Dave Aupperlee, senior manager, product
safety and regulatory affairs, at Bissell.

AHAM’s Distinguished Service
Award was presented to members of
the Refrigeration and Portable Floor
Care Sustainability Task Force for their
work in developing sustainability standards
for refrigeration products and
portable and floor care products. Additionally,
AHAM presented its Emerging
Leader Award to Scott Mohler,
engineering technician with Lasko
Products, and Brice Bowley, platform
leader, air products for GE Lighting &

AHAM also elected new officers,
board members and division leaders
at this week’s annual meeting. Newly
elected officers serving two-year terms
expiring in 2014 are board chair Robert
Scaglione, chief marketing officer,
Sharp Electronics; first vice chair Paul
Sikir, design engineering VP, Sub-Zero;
and second vice chair and treasurer
Jennifer Mintman, general manager,
consumer home services, GE Appliances.
New directors include Jim Bowman,
senior principal engineer, Honeywell International;
Manuel Cortez, operations
and IT senior VP, Groupe SEB USA;
Jennifer Mintman, general manager —
consumer home services, GE Appliances;
Deborah Mudway, marketing
USA VP, home environment and digital,
Kaz; and D. Jeffrey Noel, corporate
VP, communications and public affairs,

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