Major Appliances Briefs - Twice

Major Appliances Briefs

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Lowe’s, Samsung Top J.D. Power Ratings

WESTLAKE VILLAGE, CALIF. —

Samsung took the top spot in laundry and Lowe’s was No. 1 in retail customer satisfaction, according to J.D. Power and Associates’ 2011 Laundry and Kitchen Appliance and Appliance Retailer rankings. Samsung led in washers and dryers while Sub-Zero iced refrigerators, Miele cleaned up in dishwashers, and LG tied Wolf in cooking. Among majap retailers, Lowe’s led for the second year, followed by hhgregg,

Sears.com

, The Home Depot and Best Buy. The study is based on ratings by recent purchasers on such criteria as performance, reliability, service and price.

NPD Adds Majap Tracking Service

PORT

WASHINGTON, N.Y. –

The NPD Group has launched a new consumer tracking service for the appliance industry. The latest tracker surveys consumers from NPD’s online panel of nearly 2 million participants to offer comprehensive market research on consumer behavior and attitudes, and an accurate, detailed view of the major and small home appliance markets, the research firm said. The service features improved survey and sampling methodology with increased transaction counts; total market size estimates aligned with NPD’s point-of-sale data; encompasses such new categories as home health care and dehumidifiers; and offers new services and measures including draw/close rates and enhanced purchase motivators. For more information, visit

www.npd.com

.

LG’s Weinstock Joins Electrolux

CHARLOTTE, N.C. –

LG Electronics’ marketing VP John Weinstock has left that post after four years to assume a comparable role at Electrolux, effective Aug. 22. In his new marketing VP position, Weinstock oversees brand management, consumer insight-led innovation and integrated trade and consumer marketing campaigns for Electrolux Major Appliances, North America. He reports operationally to North America president/CEO Jack Truong and functionally to Mary Kay Kopf, the parent company’s global chief marketing officer.

Sears Intros Largest Kenmore Fridge

HOFFMAN ESTATES, ILL. –

Sears Holdings is rolling out the Elite Signature Trio, its largest capacity Kenmore refrigerator at 31 cubic feet. Sears and its OEM partner achieved the spacious interior via space-saving features like a slim in-door icemaker, recessed LED lighting on the top and sides, and a compact water filter set back within the ceiling, which provides 100-percent access to the top shelf. Other features of the French-door fridge include a full-width pantry drawer for storing large platters; two flexible shelves that slide back to accommodate taller items like wine bottles or pitchers; a linear compressor and dual evaporators for smooth, quiet operation and Energy Star-qualified efficiency; an external ice and water dispenser; seven electronic temperature sensors; multi-air flow technology; and an innovative air tight crisper with moisture lock that retains moisture in vegetables longer.

The fridge will be available at Sears stores for $3,199 in white or black, and in stainless steel for $3,359.

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