By Lisa Johnston
New products on display at the American International Toy Fair, held in N
New York – GfK’s year-long study of soundbar retail print ads found advertised prices varied greatly throughout 2013.
The research firm noted that 89 percent of the soundbars advertised were priced less than $500; however, as the year progressed, the focus shifted to lower-priced soundbars.
In the early part of 2013, 50 percent of the advertising focused on sub-$300 models, and this trend increased with the sub-$300 products comprising 70 percent of all soundbar advertising, GfK said.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.