Denon Launches Social-Media Initiative

By Joseph Palenchar -- TWICE, 7/15/2010

Mahwah, N.J. - Denon has launched a new social-media initiative using Facebook, YouTube and a Denon blog.

All are targeted to enthusiasts, CE industry members and the press.

The three social-media outlets will provide visitors with new ways to learn about the company's product line, history, corporate philosophy and plans for the future, the company said.

  The initiative will enable Denon to "communicate on a closer and more meaningful basis with our discriminating consumers, retail partners and anyone interested in learning the ‘how, why, when and where' of Denon," said Jeff Talmadge, product development and systems director. The company is "providing easy new ways to keep in touch with us on a daily basis," he said.

 Denon also launched a "Legacy of Firsts" microsite to highlight the company's past accomplishments and vision of the future, a spokesperson said. The site features a timeline of Denon firsts, including the 1939 introduction of the first professional use disc recorder, the first PCM recorder in 1970, the first consumer-use CD player in 1982, the first dual CD player for DJs with seamless looping and onboard sampler in 1993, and the first universal Blu-ray player in 2009.

 The microsite also contains a running digital countdown of the days until Denon's 100th anniversary on Oct. 1, background about the company's current executives, and an interactive opportunity for visitors to get early news about the upcoming launch of Denon's "100th Anniversary" product series.