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DBL To Use Ingram System, Cross-Sell Lines

Steve Smith -- TWICE, 7/8/2009

Scottsdale, Ariz. - DBL Distributing will be adding Ingram Micro's automated IMpulse system to improve efficiency, enabling DBL suppliers to sell Ingram customers and vice-versa.

IMpulse, which is scheduled to be fully operational by Aug. 3, is designed to improve the integrity of DBL's systems, streamline their sales cost structure, and provide more advanced inventory and customer order management controls, DBL said.

DBL said its customers will receive better distribution experience through advanced shipping and quality assurance standards, higher inventory levels, freight savings, quicker invoice and billing methods, and a more advanced order-management system

And DBL said its vendors will receive a "better partnership with DBL and Ingram Micro" through advanced reporting, inventory control measures, enhanced forecasting, automated warehouse product allocation standards, automated replenishment notifications, and advanced invoice and purchase order creation and tracking.

With IMpulse, DBL is positioned to further enhance its ability to sell consumer electronics through Ingram's channels and sell Ingram's product lines to DBL customers. Upon completion, DBL and Ingram customers will benefit from a larger and more comprehensive product assortment of both consumer electronics and IT products, DBL said.

Due to the switch, there has been a layoff of 40 DBL employees, mostly in the distribution center and IT, responsibilities that will now move to Ingram. DBL's corporate operations at this facility will continue, said Brent McCarty, VP/general manager of DBL.

In a statement, DBL said, "While this internal restructuring is difficult, it will allow DBL to focus on their core competencies of buying, merchandising and selling the broadest line-card of consumer electronics and IT products in the industry."

This is the first major change since May when former Ingram Micro exec Brent McCarty was named VP/general manager of DBL Distributing and Henry Chiarelli, president, and Bruce Kuperman, senior VP of sales, departed.

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