Log In   |  Register Free Newsletter Subscription
Skip navigation
Zibb
Subscribe to TWICE
RSS
Reprints/License
Print
Email

Circuit City Sales Plummet: Attorney

By Alan Wolf -- TWICE, 12/23/2008

Richmond, Va. — Sales at Circuit City have fallen between 43 percent and 50 percent since the chain filed for Chapter 11 protection on Nov. 10, an attorney for the company told a federal bankruptcy court here yesterday.

According to a report in the Richmond Times-Dispatch, the downturn was almost double the retailer’s projected sales decline of 28 percent. Circuit City built the forecast into its budget, the attorney said during a hearing, which is based on a $1.1 billion revolving credit line that the court approved yesterday.

In a written statement, Circuit City spokesman Bill Cimino told the newspaper that the weaker-than-expected results “should not be considered a negative,” given a deteriorating economic environment in which all retailers are struggling. He added that the company is improving its gross margin rate, which is helping it manage its budget and offset the sales decline.

But retail consultant and investment banker Howard Davidowitz told the newspaper that the terms of the loan and the “collapsing” of Circuit City’s customer base will make it nearly impossible for the company to survive.

Circuit City’s attorney said the chain is "building a bridge to somewhere" and remains focused on working its way out of bankruptcy, which could include a sale, the newspaper reported.

RSS
Reprints/License
Print
Email
Talkback
Advertisement
More Content
  • Blogs
  • Photos

Steve Smith

Viewpoint

Steve Smith
November 13, 2009
CEA Podcast: The Future Of Retail
At last month’s CEA Fall Forum in Phoenix, yours truly had the pleasure of...
More

John Laposky

Reporters Notebook

Managing Editor
November 13, 2009
Color Wars
As I have said before in this forum, CE companies seem to save their best ads for...
More

VIEW ALL BLOGS RSS
CE Hall of Fame lineup

2009 Consumer Electronics Hall of Fame Induction

CEA Celebrates Class of ''09 CE Hall Of Famers
PC Richards Family

P.C. Richard & Son's 100th Anniversary Celebration

P.C. Richard & Son's 100th anniversary celebration and charity event, held this past Saturday night at the New York Marriott Marquis.
Executive director Richard Glikes

HTSA's Syncretic Synod In St. Louis

Photos from the HTSA event held earlier this week.
» VIEW ALL GALLERIES

marketing module graphic, twice
Advertisement
TWICE Resource Center
NEWSLETTERS
TWICE eNews Daily
TWICE Retail eWeekly



Please read our Privacy Policy

About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   FREE Subscription   |   Affiliate Links
© 2009 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites