Sofia / Munich – August 28, 2025 — Shelly Group, a global leader in home automation and smart building solutions, today announces significant investments to better serve the professional installation community, launching a new dealer program and expanding U.S. distribution ahead of CEDIA Expo 2025.
Dealer Program and Training Resources
The new Shelly Dealer Program gives verified professional integrators and installers direct access to wholesale pricing and streamlined ordering from Shelly’s online store. Dealers who register at us.shelly.com/pages/installers can purchase solutions from Shelly’s expansive portfolio of smart relays, energy meters, lighting controllers and sensors for residential and commercial use, all backed by dedicated installer support.
In the coming months, Shelly will also be expanding its professional channel support with in-person and online training, comprehensive installation and solution guides, and new integrations and tools. These new resources will be designed to help professional integrators and installers leverage Shelly’s capabilities and solutions across a wide range of applications:
- Automation of any circuit, appliance, device, motor, pump or piece of electrical equipment via smart relays
- Energy monitoring & management
- Lighting, LED, and low-voltage control
- Environment, safety, and security monitoring
- HVAC, Irrigation and other building systems
Distribution and Partnerships
Shelly has also announced nationwide distribution through DOW Technologies, with six warehouse locations across the country including Atlanta, Tampa, Ft. Lauderdale, Philadelphia, Dallas, and Scottsdale. For over six decades, DOW Technologies has supported independent retailers with outstanding products, solutions and dedicated customer service. DOW Technologies joins Shelly’s growing roster of U.S. distribution partners, including AARTech, ameriDroid, Blackwire, Digital Bay Tech, GigaParts, and Home Controls making Shelly products more accessible than ever to the pro channel.
“Professional installers are a critical audience for Shelly, and we’re committed to enhancing their ability to integrate Shelly products into their wide array of residential and commercial projects,” said Matt Brown, Chief Marketing Officer at Shelly USA. “With the introduction of our new Dealer Program, expanded access through distribution, and a host of upcoming educational resources and tools, we’re building a foundation for long-term partnership with integrators and installers worldwide.”
Shelly’s robust product ecosystem supports Wi-Fi, Ethernet, Z-Wave and Z-Wave Long Range (ZWLR), Zigbee, Bluetooth, LoRa and Matter, enabling flexible integration into virtually any smart home or building ecosystem. Shelly integrations and drivers are also available for Control4, Crestron, ELAN, Josh.ai, RTI, and URC. By supporting every major connectivity protocol and professional platform, Shelly gives integrators the freedom to design and automate without limitations, choosing both the technology and solution that best aligns with a project’s performance requirements, budget, and future scalability. No matter what the job calls for, there’s a Shelly solution that supports that installation project. This multi-protocol approach empowers installation pros to deliver truly tailored systems that not only meet client needs today but adapt seamlessly to tomorrow’s technology advancements.
Professional integrators interested in signing up to become a Shelly Dealer can visit us.shelly.com/pages/installers or fill out this online form.
Shelly is exhibiting at CEDIA Expo 2025. Visit booth #1529 to learn more about the dealer program, distribution partners, and the latest Shelly solutions available to the U.S. market.
About Shelly Group
Shelly USA, a subsidiary of Shelly Group SE, delivers innovative, affordable smart home solutions tailored to the U.S. market. With a diverse portfolio of smart relays, energy meters, lighting controls, and sensors, Shelly empowers users to create intelligent, energy-efficient smart homes with ease. Designed for flexibility, Shelly devices integrate seamlessly with major platforms like Google Home, Amazon Alexa, Apple HomeKit, and Home Assistant—no hubs required. Committed to privacy and security, Shelly offers GDPR-compliant devices with local control options, ensuring data remains secure. By blending affordability, reliability, and advanced functionality, Shelly makes smart home technology accessible and customizable for both first-time users and tech enthusiasts. Shelly USA proudly contributes to Shelly Group’s global mission to bring high-quality IoT products to over 100 markets.
