Nationwide Marketing Group (NMG) has welcomed luxury appliance manufacturer Liebherr Appliances as the group’s newest addition. Known globally for precision engineering, energy efficiency, and sleek European design, Liebherr’s line of premium refrigeration and freezer solutions will now be supported by NMG’s merchandising and marketing teams.
“The luxury category remains a key growth driver for our independent retailers,” said John O’Halloran, senior director of luxury appliances at Nationwide Marketing Group. “Liebherr enables our members to deliver a premium refrigeration experience at an attainable price point, while driving profitability.”
NMG’s partnership with Liebherr strengthens the group’s ability to help independent retailers stand out in an increasingly competitive market. Through this collaboration, members will gain access to:
- A broad selection of luxury refrigeration products from a true refrigeration specialist
- Exclusive special financing options to support in-store sales
- Showroom support assets available via the group’s MemberNet portal
- Merchandising and marketing tools through NMG’s digital platforms
“Liebherr represents exactly the type of luxury partner we seek out for our members,” said O’Halloran. “Their commitment to the independent retailer, combined with best-in-class food preservation, sustainability, and refined design, makes them a natural fit alongside the other luxury brands we proudly support.”
A family-owned company with more than seven decades of expertise, Liebherr has earned its reputation as a leader in luxury cooling appliances. The brand’s North American lineup includes fully integrated, built-in, and freestanding refrigeration solutions that combine innovation, durability, and aesthetics, key drivers for today’s design-conscious and sustainability-minded consumers.
“We are pleased to join Nationwide Marketing Group, representing over 5,500 members, as this partnership enhances Liebherr’s ability to drive brand awareness, expand high-value networking opportunities, and deliver digital and technology solutions that accelerate growth for members,” said Alex Squarize, divisional director, Liebherr Appliances.
Members will also be able to explore the Liebherr lineup firsthand at the next Nationwide Marketing Group PrimeTime event and expo in March, where the brand will be exhibiting on the show floor for the first time.
The rollout of Liebherr appliances across the NMG network will begin in early 2026.
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