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Screen Innovations Makes Shades Cool With Tom Cooley

Austin, TX—October 2017 Screen Innovations® (SI®), was founded in 2003 as a manufacturer of high quality, custom projection screens for the home market. Since then, they have become leaders in the industry by pioneering ambient light projection screen technologies like Black Diamond®, as well as unique products like Zero Edge®, Zero-G®, Transformer®, and Solo®. SI’s relentless pursuit of innovation originates with their love for their dealers.

 “Our dealers are family,” said Ryan Gustafson, SI President. “That is why we are creating a game changing line of indoor and outdoor shades built specifically for the custom-install channel. For the first time, we are going to make shades cool! Our innovation will give SI customers solutions they’re proud to sell.”

 Tom Cooley, COO of SI, has decades of shade manufacturing experience, including building one of the fastest growing shade companies in the US. “Walking by Tom’s office,” said Gustafson, “I asked him about a bucket of pinball machine parts on the floor. The ensuing discussion was the beginning of our grass-roots innovation that dealers have been screaming for all along.”

Building on Cooley’s experience and Gustafson’s passion, SI promises to demystify the shading industry through a marriage of software and hardware. “Everyone has web-based software for shades,” shared Gustafson, “and yet, cut-downs and remakes are rampant in the industry.” SI started with an absolute reimagining of what an automated specifying and ordering tool should be. Cooley designed the SI Shade Builder based on his direct experiences, while also utilizing input from dozens of dealers. “It’s essential that our Shade Builder resolves the pains that many dealers associate with selling shades today,” Gustafson emphasized.

In addition to unleashing an arsenal of new dealer tools, SI is taking aim at shading products themselves, which today can be painful to install, bulky or unfinished in appearance, and often times lack the proper options. SI’s Nano™ Shade line features the industry’s first lithium 2Nm rechargeable motors, with more than 500 open and close cycles on a single charge. Utilizing a patent pending neodymium magnetic charging design, SI aims to revolutionize the shading industry by completely eliminating batteries. That means all the ladder time dealers have spent removing bulky fascia covers and juggling handfuls of D-cell batteries are now a distant memory.

Nano starts at just 2-3/4”, making it integrate and disappear into the window. Available in two variations: 1) Box–a cassette that eliminates the need for a fascia and builds the illusion that they are recessed into a built-in pocket; 2) Roll–an open-roll design, offering customers a more contemporary, minimal look.

Zen®, SI’s outdoor shade solution, maintains the same styles, with Box and Roll variations. Zen offers unique innovations such as ShyZip® side-channels that help keep out flying insects, while also sealing the outdoor space and controlling heat gain or loss during the seasons. Additionally, Sail, another member of the outdoor family, reimagines today’s cheap, flimsy umbrella-style outdoor sunshades. Enlisting many of the design elements present in the sailing industry, Sail incorporates a 16-foot motorized shade that can deploy or retract with the touch of a button.

Cooley described his motivation behind Shades: “One of the greatest pain-points that I experienced in the industry was a general lack of emphasis on design-oriented options for project planners to work with. Designers hated the shading portion of the project, because options were too few in the areas that mattered, and too confusing everywhere else. That’s why,” Cooley continued, “we are introducing a wide array of designer-selected color options for all of our shading products.” Incorporating color is one aspect of SI’s goal to make shades both beautiful and remarkable in their functionality.

Control is a major component of shade functionality, and SI ensures that customers will have the most seamless integration, with all major automation partners including Control4, Crestron, Elan, and Savant. Additionally, they will be compatible with Amazon’s Echo, enabling voice-activated control of the entire family of shading products.

Availability: SI’s new line of Shades will begin shipping in November 2017, starting in Texas and rolling out regionally through the rest of the country in Q1, 2018.

About Screen Innovations

Founded in Ryan Gustafson’s garage in 2003 in Austin, Texas, Screen Innovations is a leading manufacturer of projection screens and associated technologies for residential and commercial applications. SI’s Black Diamond®, the world’s first and only multidirectional ambient-light-rejecting projection-screen technology, has revolutionized the two-piece projection category.

For a timeline of SI’s achievements, visit:

Follow SI on Facebook @screeninnovations and on Twitter @SIScreens