Screen Innovations has rebranded its U.S. shade manufacturing operations in Austin, Texas, as Shade Innovations. The rebrand is accompanied by the launch of SI’s proprietary motor and control technologies, enhanced automation and production capabilities, and the introduction of “The SI Way”, an initiative designed to make Shade Innovations the easiest, most reliable, and most trusted partner for dealers and customers alike.
Renaming SI’s shade and window coverings division to Shade Innovations sharpens the brand’s focus on window covering solutions. While Screen Innovations remains dedicated to projection screens, Shade Innovations represents the company’s shading and window covering services. Existing Screen Innovations dealers can continue purchasing shades under the Screen Innovations brand just as they always have.
Redesigned from the ground up, all Shade Innovations motorized shades now offer a full range of advanced motor and control technologies. SI’s new motor lineup features RF, Zigbee/RF, and RF/PoE options. Uniquely, all SI motors — including PoE — are the industry’s first bilingual motors with RF integrated into the motor head, enabling installers to commission shades at the window while maintaining seamless control via external wireless remotes.
SI has expanded its shade manufacturing by automating and retooling its production line in Austin, Texas. The addition of a state-of-the-art cut table with 30-foot seamless glass automatically cauterizes all fabrics for better edge quality while doubling output capacity. The new tooling and automation take quality to a completely new level, eliminating a significant human touch.
Additionally, SI will soon launch the Niño 2 line of window coverings, including SI Roller, Duo Roller, Romans, Woven Woods, Cellular, and Zebra, all powered by SI motors and priced at half the cost of the competition. Niño 2 guarantees production and ships within just 10 working days.
Shade Innovations is also introducing “The SI Way” program and guide — a resource for selling window treatments and screens as part of its launch. The program offers guaranteed replacement, 50% off on mismeasures and cutdowns, coverage for shipping damage, SI motor and fabric warranties, and more. Additionally, dealers can benefit from live online training sessions to stay up to date and maximize success.
In-house Design Services have also expanded to meet growing dealer demand, with SI onboarding 30–40 new dealers each month. These design services help new dealers quickly learn the shade business and avoid costly pitfalls common when working with other shade companies.
For more information, visit www.screeninnovations.com.
