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Rapid Growth Leads Indy Audio Labs to Expand US Sales Team

Joey Peacock hired as new Vice President of Sales – Southern U.S.

Indianapolis, IN – August 21, 2020 – In response to increasing demand for Acurus and Aragon top-performing, high-performance audio solutions, Indy Audio Labs (IAL) has reorganized its US sales territories and hired Joey Peacock as Vice President of Sales, Southern US. 

To better focus on relationships with Aragon and Acurus reps and dealers, IAL has expanded from two to three geographic sales territories in the US — Northern, Southern, and Western. 

With this expansion, Mr. Joey Peacock has joined the company as Vice President of Sales – Southern U.S., reporting to CEO Rick Santiago and CTO Ted Moore. In this new role, Peacock will oversee sales for roughly one-third of the US in the Southern and SouthEastern states including: Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, and Texas. With his strong background leading both sales and marketing teams, he will help develop new initiatives to grow the Acurus and Aragon sales in these states.

Jim Sperandio, VP of Sales, Northern US, will oversee the territory that includes northeastern and midwest states including:  Connecticut, D.C., Delaware, Illinois, Indiana, Kentucky, Maine, Maryland, 

Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New York, North Dakota, Ohio, Pennsylvania, Rhode Island, South Dakota, Vermont, Virginia, West Virginia, and Wisconsin.

Sheldon Combs, VP of Sales, Western US, will oversee the territory that includes the following western states: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Iowa, Kansas, Missouri, Montana, Nebraska, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming. Mr. Combs continues to oversee all of International sales as well.

Rick Santiago, CEO and co-founder of Indy Audio Labs states: “We’re excited to be able to expand our internal sales team in order to better serve our dealers and rep partners around the US. We welcome Joey aboard as an integral part of that growth plan. He has a tremendously strong customer-centric, leadership, and marketing philosophy. It’s that customer focus and his strategic vision that make him an excellent fit with IAL. Our reps and dealers will benefit greatly from both his leadership and love for our industry.” 

Peacock has more than 30 years of hands-on experience in sales, marketing, and leadership, including owning a CI business with installations in Florida, Georgia, and Alabama. He has an insatiable passion for movies and music and is a military history buff.

Peacock says, “I’m extremely excited to join the Indy Audio Labs team. It’s a solid company with a super talented group, absolutely focused on dealer success, with so many world-class products that help people reproduce movies and music in the comfort of their home — surrounded by family and friends. Who wouldn’t be excited?” 


About Indy Audio Labs:  Headquartered in Indianapolis, IN (USA), Indy Audio Labs, owner of Acurus and Aragon audio electronics, designs and manufactures all its components in the USA using superior engineering and custom fabricated parts and assemblies based on its proprietary electronics, mechanical, and software designs.

Media contact: [email protected]        

VP Sales, Southern US: [email protected]            phone: 850-583-0074

VP Sales, Eastern US: [email protected]              phone: 317-603-9266

VP Sales, Western US: [email protected]          phone: 317-485-7088