The National Alliance of Trade Merchants (NATM) has announced a strategic partnership with Premium Audio Company (PAC), marking a significant expansion of NATM’s presence in the consumer electronics market. This collaboration is a milestone for NATM, as it brings PAC—a global leader in high-performance audio solutions—into its growing portfolio of top-tier partners.
A Powerful Alliance in Consumer Electronics, A Strong Alliance in Audio for NATM
NATM, a national buying co-op representing 11 independent regional retailers, has long been known for its influence in the major and luxury appliances, consumer electronics, and bedding/mattress industries. With a combined buying power of $8.7 billion and a reach covering 72% of the U.S. population, NATM continues to strengthen its offerings for its members.
The addition of PAC to NATM’s strategic partnerships highlights a significant evolution in the buying group’s focus on consumer electronics. PAC, established in 2020, has rapidly grown into one of the most innovative and comprehensive premium audio solution providers in the industry. This partnership will allow NATM members to access PAC’s high-quality audio products, including its flagship brands Klipsch and Onkyo.
“We are excited to welcome Premium Audio Company and its legacy brands to the NATM family,” said John Riddle, Head of NATM Group. “Their dedication to high-quality audio and market growth aligns perfectly with our mission to provide members with premium products and strategic support. We look forward to a successful, long-term collaboration.”
Strengthening Market Reach and Retail Support
For PAC, the partnership with NATM opens doors to a wider audience through NATM’s extensive network of regional retailers. This alliance reflects PAC’s commitment to expanding the premium audio marketplace and delivering cutting-edge audio experiences to more consumers. The company has consistently invested in channel marketing, sales training, and retailer support to ensure strong growth and brand presence.
Paul Jacobs, CEO and President of Premium Audio Company, shared: “We are thrilled to partner with NATM and its esteemed members. NATM has a long-standing reputation for driving growth and innovation in the audio industry. We believe this partnership will create new opportunities to increase the audio business, while ensuring that our retailers have all the resources needed to grow and succeed.”
“It is an honor to join NATM as its first major audio partner,” said Tommy Jacobs, President of Sales – Americas, Premium Audio Company. “The growth potential in consumer electronics is significant for all involved. Let’s get this train going!”
By integrating with NATM’s network, PAC will offer its innovative products to a broader customer base, while NATM retailers gain access to PAC’s expertise in premium audio solutions. This move not only enhances NATM’s electronics business but also strengthens PAC’s market penetration among independent regional retailers.
NATM’s Commitment to Growth and Innovation
Since its founding in 1970, NATM has been a premier buying co-op, representing independent retailers in major appliances, luxury appliances, consumer electronics, and bedding/mattresses. The organization has consistently focused on coordinating buying and merchandising strategies while fostering an environment for innovation and knowledge exchange among its members.
NATM’s strategic partnerships, such as this new alliance with PAC, reflect its ongoing efforts to bring high-quality products and services to its members. By embracing innovation and expanding its product offerings, NATM continues to provide value to its retailers, ensuring they remain competitive in an evolving marketplace.
As part of its efforts to strengthen industry relationships, NATM will host its 2025 Vendor Conference from July 21-24 in Frisco, Texas. This annual event offers vendors a unique opportunity to showcase and demonstrate their products in one-on-one meetings with key buyers from leading independent retailers. The conference is expected to further cement NATM’s position as a leader in retail collaboration and product distribution.
For more details about NATM and its initiatives, visit www.natmcorp.com. Information on the 2025 Vendor Conference can be found at www.NatmVendor.com.
This partnership between NATM and PAC represents a new era of collaboration in the consumer electronics industry. With a shared commitment to excellence, both organizations are poised to drive significant growth and innovation in the premium audio sector. As NATM members gain access to PAC’s world-class products, consumers can expect an elevated audio experience like never before.
See also: NATM Partners With Synchrony To Enhance Retailer Success In 2025
