Industry Veteran Has More Than 30 Years Experience and is Based in Florida
MESA, Ariz. USA, Nov. 14, 2023 – MSC (www.msc-america.com), North American Distribution Partner for Audiotec Fischer, BLAM, Escort Radar, Mobridge Interfacing, and Stinger Radar, is proud to announce that it has named industry veteran Mike Eckley as Director of Specialty Dealer Development, effective immediately.
“Mike brings a wealth of 12volt experience to MSC, and we are proud and excited to have him join our team,” explained Larry Penn, MSC President. “Mike not only brings well rounded industry experience and product knowledge to the table, but also strong relationships throughout the country along with a work ethic that is synergistic with our company. Mike will be responsible for managing the relationships with our dealer partners across the country.”
Based in Florida, Eckley has more than 30 years industry experience with companies such as Rockford Fosgate, Lightning Audio, MB Quart, ADS/Precision Power, DOW Electronics, Sony, and, most recently, with AAMP Global as its outside national sales manager.
“I have also had the privilege of owning my own retail shop which provided me with a valuable dealer perspective that helps guide me even today,” said Eckley. “This foundational experience gave me insights and understanding that can only be gained from firsthand retail experience.”
Eckley has earned multiple industry awards, including Top 5 Rep of the Year (Mobile Electronics 2019, 2020) and Rep of the Year (Mobile Electronics 2017).
“Now, I am excited to join MSC and embrace its distinctive culture,” Eckley added. “I eagerly anticipate collaborating closely with current partners and contributing to future expansion and growth of the company.”
As a major marketing tool for when visiting with MSC partners and end users, Eckley’s 2023 Audi A4 will be outfitted with an “integrated audio” system featuring components from Audiotec Fischer and Escort Radar. This will include speakers from the exciting new Helix Compose speaker range, as well as best-in-class multi-channel DSP amplification from Helix. The system wouldn’t be complete without a little low frequency energy, and MSC will deliver on that with the Impact series subwoofers from Helix. Allowing Mike to “Drive Smarter”, the Audi will feature the new Redline CI integrated radar/laser defense system from Escort Radar.
“This presents a fantastic opportunity to offer our partners the firsthand experience of seamless OEM product integration while infusing a sense of style and flair,” Eckley concluded. “Seeing product online is one thing, but being able to fully immerse oneself in a vehicle that’s already been outfitted offers a completely different perspective.”
For more information, please visit www.msc-america.com, call 480-372-2929 (USA) or 403-698-3695 (Canada), or email [email protected].
About MSC
MSC is the North American Distribution Partner for premium brands including Audiotec Fischer (Brax, Helix, Match), BLAM Audio, Escort Radar, Stinger Radar as well as Mobridge integration products. MSC specializes in specialty independent retailer support with a heavy focus on training and advanced product integration. MSC also operates a full‐service retail facility which acts as the proof‐of‐ concept basis for new product development, techniques, and the backbone of partner support.
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