JVC Promotes Sports Headphone Line With National Sponsorship of 15k/5k Race Series

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WAYNE, NJ, February 11, 2015 – JVC is off and running with a promotional campaign to support its sports headphones line with sponsorship of a national series of 15k/5k races held in major markets across the U.S.

The brand is the exclusive headphone sponsor of the Hot Chocolate 15k/5k race series, which is produced by RAM Racing. Each race concludes with a post-race party where runners enjoy music, a family-friendly kid zone, hot chocolate and chocolate fondue with dippables. JVC is participating in 14 races in 2015, demonstrating its sports headphones at a finish line tent on race day and during the two-day expo that precedes each race where runners pick up their entry packet.

At each event JVC offers participants a chance to win JVC products by snapping photos with the JVC Gumy headphone mascot, Gumbo, and posting the photos to social media. Gumbo is also making visits to local Ronald McDonald Houses, the official charity for the Hot Chocolate 15k/5k.

JVC’s newest sports headphones include four models, two in the Gumy Sport line and two in the Extreme Fitness line. The Gumy Sport headphones, the HA-EN10 and HA-ENR15, are both sweat proof and feature a Nozzle Fit earpiece made of soft silicone and a unique shape that provides a comfortable and secure fit. The HA-ENR15 includes an in-line remote control and microphone. The HA-ETX30 and HA-ETR40 Extreme Fitness headphones feature JVC’s Pivot Motion Fit, a soft rubber rotating hook that fits within the part of the ear just above the ear canal to provide an ultra-secure yet comfortable fit. To tailor the fit to each user, the hook rotates and its position can easily be adjusted while wearing the earpiece. Both headphones are waterproof, and the HA-ETR40 includes an in-line remote and microphone.

About JVCKENWOOD USA Corporation

JVCKENWOOD USA Corporation is a wholly-owned subsidiary of JVCKENWOOD Corporation and is a leading developer of imaging, home and car entertainment and navigation products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call JVCKENWOOD USA at 1-800-950-5005 or visit us at http://us.jvckenwood.com, www.kenwoodusa.com and www.jvc.com.

Contact:

Terry Shea

Brand Definition

212-660-2555, x17

terry@brand-definition.com

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