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Biamp Systems Expands Marketing Team

BEAVERTON, Oregon — July 12, 2016 — Biamp Systems, a leading provider of innovative, networked media systems, today announced the appointment of Laëtitia Giovanni as the company’s tradeshow manager and the promotion of John Urban to product marketing manager.

With more than 10 years of event management experience, Giovanni brings a wealth of event and meeting industry knowledge to her new position. Before joining Biamp, she led roadshow events in the United States, Brazil, South Africa, Europe, and Australia. She has also held event management positions with Opus Events Agency, Floralis Evènements, INRIA, and KLA-TENCOR. Giovanni has a master’s degree in communication from France’s Grenoble Business School and bachelor’s in marketing from Merkure Institute Business School in Aix-en-Provence, France.

Biamp has promoted Urban to product marketing manager from his previous role as interactive manager. With more than eight years of experience with the company, Urban has been instrumental to the growth of Biamp’s multilingual websites, collateral translations, and lead generation programs. In his new position, he will be responsible for the company’s global marketing campaigns, product launches, and tradeshow marketing of Biamp’s video and software products.

“John has demonstrated impressive skills and project leadership in his previous role, and we’re excited about what he will bring to his role as product marketing manager,” said Patrick Prothe, director of marketing communications at Biamp Systems. “Laëtitia’s extensive event industry knowledge as our tradeshow manager will further strengthen our marketing team.”

More information about Biamp Systems is available at 

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About Biamp Systems
Biamp Systems is a leading provider of innovative, networked media systems that power the world’s most sophisticated audio/video installations. The company is recognized worldwide for delivering high-quality products and backing each one with a commitment to exceptional customer service.

Recipient of the Frost & Sullivan 2015 Global Installed Audio Conferencing Enabling Technology Leadership Award, Biamp(R) is dedicated to creating products that drive the evolution of communication through sound. The award-winning Biamp product suite includes: Tesira(R) media system for digital audio and video networking, Audia(R) digital audio platform, Nexia(R) digital signal processors, Oreno(R) mobile control software for Tesira-equipped rooms, Devio(R) collaboration tool for modern workplaces, and Vocia(R) networked public address and voice evacuation system. Each has its own specific feature set that can be customized and integrated in a wide range of applications, including corporate boardrooms, conference centers, huddle rooms, performing arts venues, courtrooms, hospitals, transportation hubs, campuses, and multi-building facilities.

Founded in 1976, Biamp is headquartered in Beaverton, Oregon, USA, with additional engineering operations in Brisbane, Australia, and Rochester, New York. For more information on Biamp, please visit  


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