Research
Seasonal Retail Hiring Predicted To Hit 14-Year Low This Holiday Season
A 524% jump in job cuts this year leads executive outplacement firm to predict only 410,000 seasonal positions to open up for the holidays
research
Industry
Report: CE State Of The Industry 2023
Slowing sales and consumer economic woes make things “OK”
Products
‘Evolution Of The TV Set’ Study Finds Smart TV Feature Usage Is Steadily Increasing
Streaming music is the most popular non-TV use of smart TVs
CTA
U.S. Tech Industry Remains Global Leader As Consumer Preferences Change
Mid-Year Forecast offers in-depth analysis of U.S. technology industry’s role as a deflationary economic force
Research
New NCSolutions Analysis Finds Gen Z’s Expectations Of Advertising To Be Purpose-Driven
Gen Z households spend an average of 12% more on CPG purchases than non-Gen Z households
Research
Study Finds Prices Are Driven By Only One Type Of Consumer
Researchers compare multiple categories of shoppers and find the linchpin
Research
Research: What’s Next For Voice Assistants?
Futuresource predicts that shipments could exceed 3.1 billion units in 2026
Industry
Study Finds Environmental Impact Of Flexible Electronics Can Be Reduced By Almost 90%
By changing manufacturing methods, VTT research shows dramatic positive results in resource efficiency, waste reduction and sustainability.
Industry
NPD, IRI Rebrand As Circana
Leading advisor on the complexity of consumer behavior advises almost 7,000 brands and retailers worldwide
Research
‘Aging-In-Place’ Trend Opens More Opportunity For Smart Lock Sales
With Increased Focus on Living Longer and Safer, Seniors and Their Adult Children are Buying Into the Benefits of Smart Security
Research
Research Shows Internet Access Directly Affects Consumer Electronic Device Ownership Levels In U.S.
While the availability and speed of internet service can vary from state to state or country to country, there are a number of technology...
CTA
CTA Forecasts Lower U.S. Technology Sector Revenues
Services and emerging tech expected to see growth; industry rebound anticipated in second half of 2023
Research
New Research Shows Many Americans Have Misconceptions Of Electric Vehicles
Nearly half of U.S. consumers think lithium-ion EV batteries are NOT recyclable
Blogs
Looking Back At 2022 And The Year Ahead
Despite the workforce shortages and supply chain disruptions of 2022, dealers and the channel had a strong year and full project schedules
Research
Purchase Intent Among Consumer Electronics Highest For Smartphones This Holiday
More than one-third of consumers expect to purchase a CE product, reports NPD
Research
Over One-Third Of Smart Home Devices Owners Experienced Technical Difficulties This Year
New whitepaper developed in partnership with RouteThis addresses impact of self-service tools on the user experience and provider support costs
Research
Parks Associates Research Shows Nearly 40% Of US Internet Households Report Owning A Security Solution
Residential Security Tracker highlights current landscape of residential security market, including new trends and product announcements
CTA
CTA Report: Hottest Tech Gifts Of 2022
"As technology becomes more present in our daily lives, the list of tech gifts consumers give will continue to grow"
Products
Fading Away: A Third Of Non-Subscribers Have Never Even Had Pay TV
It's no longer an issue of 'cord-cutting.' The consumer habit of getting packages of TV channels through telecom companies is simply going bye-bye
Research
Now Available – 2022 TWICE Retailer Reports
Reports with exclusive analysis available for purchase at new official Swoogo storefront
Another View
Another View: Customers Expect The Best From Online In Traditional Retail Experiences
By Anna Prist - Tovie AI
Another View
Brands Losing Record Money for Each New Customer Acquired
SimplicityDX has announced they have new research showing that e-commerce profitability for both brands and retailers is being impacted by rising customer acquisition costs....
CTA
CTA Says Smartphones, Smart Home Up; TVs, Laptops Down For 2022
Industry sales and revenue are expected to decline slightly this year as sales snap back to pre-pandemic levels, as manufacturers and retailers continue to...
Product Spotlight
Parks Associates On Smart Thermostat Trends
29% of US internet households plan on purchasing a smart thermostat in the next six months
Research
U.S. TV Homes Using A Smart TV To Stream Up 15 Percentage Points Since 2020
Hub Entertainment Research reveals the huge pandemic-era shift in consumption patterns. The big question in a post-growth era for Netflix: Is this shift still...
Product Spotlight
Parks Associates Illuminates Smart Home Consumer Habits
New insights on how today's smart home shopper does their pre-purchase research
Product Spotlight
NPD: Smart Speaker Ownership Up 40% Since 2020
Steady growth in U.S. market results in continued evolution in consumer tech ecosystems
Product Spotlight
Use Of Voice Commands Is On The Rise
Edison Research and NPR update us on the use of smart audio
Industry
Bluetooth Devices Set To Hit New High By 2026
Hearables, low energy audio, and location devices to boost Bluetooth shipments
Products
Consumer Awareness Of NextGen TV Grows To 40%, According To Study
74% of people who saw NextGen ads said they were likely to make a purchase
Research
NPD: Only 50% Of Homes In Continental US Receive True Broadband Internet Access
Vermont, West Virginia, New Mexico, and Mississippi among the least connected states
Retailing
Global eCommerce Payments Are Set To Soar In The Next Few Years
Report estimates it will reach $7.5 trillion by 2026
Retailing
Retailers Turn To Hybrid Cloud And AI To Meet Shifting Consumer Behaviors
Hybrid shopping is quickly becoming the new norm
Product Spotlight
Research: Parks Associates Explores Consumer Adoption Of Energy Management Solutions
While the pandemic has increased demand for power management solutions, many consumers are not aware of the options that are available
CES
CTA: Expect Robust Q4, $500b In U.S. Tech Sales in 2022
Despite chip shortages, supply chain problems, and staffing issues, demand and sales for consumer tech – especially WFH and home entertainment devices – has...
Product Spotlight
Parks Associates Releases Smart Home Research For Property Managers
MDU property managers are a unique segment, and market intelligence is necessary to succeed in this market area
CTA
CTA: 2021 Holiday Tech Spending To Hit $142.5 Billion
A record 191M U.S. adults plan to purchase tech items this holiday season, with smartphones, laptops, wearables, TVs, tablets and video game consoles topping...
Research
NRF Prediction: 2021 To Have Highest Holiday Retail Sales On Record
Holiday sales during November and December estimated to grow between 8.5% and 10.5% over 2020
Industry
NPD Group To Be Acquired By Hellman & Friedman
Transaction is expected to close by the end of 2021
Research
Research: Adoption Of Smart TVs And Smart Speakers and Displays Rose To 56% And 53%
New Consumer Insights Dashboard from Parks Associates tracks adoption, purchases, and demand across most common consumer electronics product categories
Research
NPD: 41% Of Smart Home Security Retail Purchasers Sign Up For Video Subscription Services
24/7 video recording is the top reason to purchase a subscription
Research
NPD Report: 7% Revenue Gain Expected For U.S. Consumer Electronics Industry In 2021
NPD forecasts revenue declines to follow in 2022, 2023