Kicks off promo season with one-day Nov. 1 sale

Target took the wraps off its Black Friday sales assortment today with a 52-page circular that leans heavily on TVs.

The booklet, posted at Target.com, also gets a jump start on the season — and augurs a month-long “Black November” promotional period — with a separate today-only doorbuster event.

For Black Friday proper, in-store sales will begin at 5:00 p.m. on Thanksgiving afternoon and run until a 1:00 a.m. closing. Stores will reopen, and doorbuster sales will resume, at 7:00 a.m. on Friday. Online deals will go live early on Thanksgiving morning,Target said, but didn’t specify a time.

See: Walmart, Target Expand Free 2-Day Shipping Offer

During the period, shoppers can choose from 19 different limited-quantity TV models, most under $300. Participating brands include Element, LG, Samsung, TCL, Philips, Polaroid, Vizio and Westinghouse.

Among them, Target said its 55-inch Ultra HD Element TV, the ad’s lead item, will sell in-store only for its “lowest price ever” at $200, a $180 saving over its regular $380 retail. At the other end of the spectrum, a 65-inch Samsung 4K UHD TV with 120 motion rate (model 65NU7300) will sell for $800, albeit at a $300 savings from its regular $1,100 retail.

See also: Sears & Kmart Reveal Holiday Plans Amid Store Closings

Other CE doorbusters will include an Xbox One S bundle featuring a 1TB console, wireless controller, digital downloadable game and $20 Target gift card for $200, and discounts on Amazon speakers and tablets, including the Gen 2 Echo (selling for $69), Gen 3 Echo Dot ($24) and Fire HD 10-inch tablet ($100).

To help ease store traffic, sales associates will be equipped with handheld scanners that will enable shoppers to pay for their purchases anywhere on the sales floor, and local store maps plotted with sale items can be accessed through the discount chain’s mobile app.

See also: Walmart Takes A Page From Amazon

Kicking off the season is today’s one-day only sale, which includes $100-plus savings on Beats’ Solo3 wireless headphones (sale price $180) and Samsung’s Gear S3 Frontier smart watch (sale price $200), and a VTech digital video baby monitor for $70, half off its regular $140 retail.

Target will also offer “weekend deals” each Saturday and Sunday between Nov. 10 and Dec. 15; an “early access sale” for Target private-label credit card holders, on Nov. 21; and a Cyber Week savings event from Nov. 25 through Dec. 1.

“We know many of our guests look forward to our Black Friday deals every year,” said Mark Tritton, executive VP and chief merchandising officer, “and today they can start shopping and save big on some of the hottest items of the season.”

Also kicking off today is Target’s first TV spot of the holiday season, an update by performance songstress Sia of the 1950s tune “Round and Round,” which plays off the company’s Yuletide campaign theme of “Gather Round.”

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