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Target Taking 15% Off Entire Site On Cyber Monday

For the first time ever, is cutting prices on its entire online assortment by 15 percent on Cyber Monday.

In addition to the site-wide discount, Target will offer nearly 75 online “doorbuster” deals on Monday, nearly three-quarters of which will be priced more than 50 percent below their regular retails. Tech deals will include:

*Xbox One 500GB “Gears of War: Ultimate Edition” bundle for $300, from $350, plus a free EA sports game and a free three-month Xbox Live subscription with purchase;

*50 percent off licensed kids’ cameras, including Frozen and Teenage Mutant Ninja Turtles; and

*50 percent off select Sennheiser in-ear headphones.

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Target will also offer “steep discounts within key departments … all Cyber Week long,” it said. Those deals will include a 48-inch Samsung 4K/UHD TV for $600, from $900, plus a $100 store credit.

“This year, Target is going all-in on Cyber Monday — in a bigger, bolder way than we ever have before,” said Jason Goldberger, president of and mobile. “We’re planning Cyber Monday and Cyber Week as a great follow up to our Black Friday event, which historically produces Target’s biggest online sales day of the year.”

The site-wide discount will require the use of a promo code, CYBER15, at checkout, and a Cyber Week preview ad will go live here on Sunday.