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Sears Fires First Promotional Volley Of Holiday 2016

Sears is getting an early start on the holiday selling season — and looking to take consumers out of the market — with a three-hour promotional event this Sunday.

Its “Member Bonus event” guarantees the company’s Shop Your Way loyalty club members the lowest prices through Christmas Eve on select items in Sears stores. The discounts are part of a “Sears Days Lowest Prices Of The Season” sale that will run Oct. 20-Nov. 1, but will be previewed from 6 p.m. to 9 p.m. Sunday evening.

Sears will automatically reimburse members the price difference in points, up to a hundred dollars’ worth, should any tagged item purchased during the three-hour window sell for less during the holiday season, including Black Friday.

The sale mostly covers Kenmore major appliances, Craftsman tools, NordicTrack exercise equipment, mattresses, footwear and apparel. (See preview, here.)

 “More people are starting their holiday shopping early so we wanted to do something extra special for those members to help them get a jump-start on their gift lists,” said Joelle Maher, Sears’ president and chief member officer. “It’s the perfect combination of beating the holiday rush and peace of mind knowing you’re getting the best deals of the holiday season – guaranteed.”

In other Sears news, Stanley Black & Decker, which was considered a leading contender to purchase the retailer’s Craftsman business, instead acquired the tool division of Newell Brands for $1.95 billion.

Craftsman is expected to command a comparable purchase price, which would go far in shoring up Sears’ strained finances. Other potential bidders include Sweden’s Husqvarna AB, the onetime Electrolux unit.

Related:Sears’ CEO Looks To Ease Pre-Holiday Jitters