Dolby Laboratories and Nebraska Furniture Mart (NFM) launched the first-ever Dolby Home Experience at NFM’s The Colony location on Saturday, Dec. 6. The space marks a new chapter in experience-led retail, showcasing how Dolby and partners like NFM are making premium entertainment more accessible, understandable, and inspiring for everyday households.
“The Dolby Home Experience at NFM represents a new era of experience-driven retail,” said Ketrina Dunagan, Head of Americas Marketing at Dolby. “This launch reflects how Dolby is meeting today’s consumer through experiences that show, not tell, the difference our technologies make. Together with NFM, we’re bringing the power of Dolby Vision and Dolby Atmos to life in a way that’s simple, accessible, and built for how people shop today.”
Designed to meet the needs of today’s modern consumer, the Dolby Home Experience moves beyond traditional retail to offer a true “try-before-you-buy” journey and is an immersive retail destination where shoppers can see, hear, and feel how Dolby Vision and Dolby Atmos transform their favorite movies, music, sports, and games.
Built as a dynamic, interactive environment, the Dolby Home Experience, guests can explore the ultra-vivid picture of Dolby Vision and the immersive sound of Dolby Atmos in a setting that feels like home, guided by Dolby-trained experts and surrounded by the latest TVs, soundbars, and devices from leading brands. From inspiration to hands-on demos, the space helps consumers understand the value of a better entertainment experience, no technical expertise required.
“We are giving our Dallas-Fort Worth customers a new way to explore home entertainment,” said Robert Kincheloe, Store Director at NFM. “The Dolby Home Experience transforms our store into an interactive destination where shoppers can try out the latest products, get hands-on guidance from experts, and see how premium entertainment technology fits into their everyday lives.”
To bring the Dolby Home Experience to life for the community, Dolby and NFM hosted a two-day grand launch event on Saturday, Dec. 6, to Sunday, Dec. 7, with interactive demos, exclusive offers, giveaways, and hands-on opportunities to explore Dolby Vision and Dolby Atmos. This retail expansion underscores Dolby’s continued leadership in home entertainment innovation and is part of Dolby’s broader strategy to meet consumers where they make their entertainment decisions, through hands-on, experience-led retail moments.
See also: NFM, Amazon Partner For Exclusive “Store Within A Store”
