Alps Alpine North America has announced the appointment of Driven Marketing as the official independent sales representative firm for Northern California, Central California, and Northern Nevada, effective October 1, 2025.
This move marks Alpine’s shift to an independent representative model, designed to strengthen support for its authorized aftermarket dealer network. Driven Marketing’s founding members Greg Douglas and Pete Bobsin will continue to serve Alpine dealers as the company enhances its product offerings to include Modus Global, AudX, GCH Automotive Systems and SoundBOX products, with additional brands and product solutions coming soon.
“We will continue to bring our territory expertise and dealer-first mindset through new partnerships,” said Pete Bobsin. “Alpine’s heritage of innovation and performance fits perfectly with our mission to deliver meaningful value to our retail partners — not just with product, but with real-world solutions, support and business development. We thank Alpine for the opportunity and look forward to steady growth of the brands we represent and the retailers that we service during this exciting new chapter.”
See also: Neptune Outdoor AV Solutions Partners With Rio Grande Reps
