Austin, TX, November 11, 2024 – ICE Cable Systems is thrilled to announce the addition of Amberly Rhyne as ICE’s new East Coast Regional Sales Representative. With over six years of experience in Commercial ProAV sales, Amberly brings her commercial experience to the CEDIA market and strengthens ICE’s renowned customer-centric ethos for the Eastern US.
In her previous role as a Regional Sales Manager for Herman ProAV (acquired in 2020 by ADI), Amberly managed over 50 accounts across five states, generating $7 million in annual sales and consistently surpassing her sales targets. Known for her innovative approaches to client engagement, she expanded her territory by 43% in 2020 and secured $1 million in new revenue in 2021, all while maintaining a strong, customer-centric approach.
“We are thrilled to welcome Amberly to our team,” said Josh Lopez, VP of Sales for ICE. “Amberly brings relevant experience and much-needed energy back to our already strong presence in the Eastern USA. We look forward to Amberly creating deeper relationships with our customers and meaningful solutions for dealers.”
About ICE Cable Systems
Founded in 2004 by president Brian Rizzo and headquartered in Austin, Texas, ICE is a leading manufacturer of premium low-voltage wire and cable products for the residential and commercial channels. Represented by the tagline, “Cable. Done Right.”, ICE offers superior products with time-saving innovations, full-spec safety, and high-performance capabilities. ICE’s focus on bulk cable products is paired with exceptional customer service at the same or lower cost than the competition – it’s “Cable. Done Right.” www.icecable.com
Media Contact: paul@mutocomm.com, 516-662-5374
