PPDS, the exclusive global provider of Philips Professional Displays, revealed its strategic brand refresh officially renaming its PPDS Wave remote management ecosystem as Philips Wave. This brand refresh brings greater brand recognition and association with the Philips brand while introducing new features and benefits, including ISO 27001 certification.
“At PPDS, we pride ourselves on innovation and, crucially, listening to the market,” said Siddarth Gopal, Global Director of Software Solutions, PPDS. “When we launched Wave in 2022, we made it clear this was an evolving solution. With updates on an almost continual basis, new partnerships being added, and new features and functionalities to cater to our customer’s needs, the product we have today is vastly superior to the version of Wave we introduced on day one. That momentum continues, and as we grow globally, we are well positioned for the long term.”
Preparing for the next phases of growth, the Philips Wave development team has continuously updated and enhanced the Wave ecosystem for retail, corporate, education, and other markets. The new name, Philips Wave, brings greater brand recognition and association with the Philips brand, bringing new features and benefits to current and future ‘Wave ready’ displays.
The Wave ecosystem’s dedicated ProStore provides a ‘one-stop digital marketplace’ for customers to access their preferred applications and services – including those from third-party partners such as NowSignage, Appspace, and NoviSign – while eliminating concerns around compatibility.
“Philips Wave is much more than just a rebrand,” said Martijn van der Woude, VP Global Marketing and Business Development at PPDS. “We are aligning the platform with our Philips Professional Displays, providing greater brand association and recognition of the quality and confidence that has been synonymous with the Philips brand since 1891. The foundations have been set, and Philips Wave is ready to surge.”
To learn more about Philips Wave and Philips Professional Displays, please visit www.ppds.com, or contact your local PPDS sales manager.
See also: PPDS Appoints Lutz Harder As New Global Product Manager For Interactive Displays