Face-to-face time was front and center at Petra’s biannual Spring Partner Meeting, held May 14-16 at the company’s Edmond, Okla., distribution center.
Discussion topics included plans for future growth, explorations of shared objectives, and ways to uniquely market each vendors’ products and strengths. Vendors also learned more about Petra and its distribution channels.
“Our best distribution strategies are forged when vendor partners and Petra teams meet, put their heads together and brainstorm,” said Tate Morgan, Petra president, in a statement. “These one-on-ones also strengthen and re-energize relationships.”
Among the vendors in attendance included Accell, DPI, Ion Audio, Kenwood, Motorola, Optoma, Panasonic, Skullcandy, Thrustmaster, Universal Electronics and VTech.