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New Age Enters Small Appliance Biz With Smart Line From Sencor

National distributor New Age Electronics, a division of Synnex, has added a new category to its core CE and gaming portfolio: small appliances.

Beginning next month, the company will provide U.S. retailers with Sencor’s line of fashionable and affordable smart countertop appliances, including scales, electric kettles, stand and food mixers, stick and hand blenders, and electric toasters.

The exclusive distribution deal with the Czech manufacturer also extends to vacuum cleaners.

“New Age Electronics is excited to help Sencor expand their retail footprint and allow more consumers throughout the U.S. to experience this world-renowned line of trendy small home appliances,” said New Age president Fred Towns.

In other New Age news, the distributor has begun carrying drones and quadcopters from Miami-based Odyssey Toys. The agreement includes competitively-priced micro drones, cam-mini video drones and elite video drones with streaming capabilities, the partners said.

“Today’s high-tech toy market is filled with opportunities for retailers to deliver cool new products that enhance consumer lifestyle,” Towns noted.