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Nationwide Expands Newspaper Circular Service

The Nationwide Marketing Group has added Banner Marketing to its growing contingent of member service providers.

The company, which made its Nationwide debut last month at the merchandising group’s PrimeTime show in Orlando, will begin developing print circulars for appliance and CE programs. Banner Marketing joins Nationwide’s longtime print partner Advertising Made Easy (AME) in building upon a previous focus on furniture and bedding circulars.

“Banner Marketing is a great addition to our growing portfolio of member service providers,” said Frank Sandtner, Nationwide’s member services executive VP. “We are constantly evaluating new partners who can deliver the highest performing tools and assets to meet our members’ expanding marketing needs.”

Indeed, Banner extends the group’s extensive 360 Media Multi-Channel marketing assets, which include:

*customized HDTV commercials produced by Nationwide’s in-house PrimeMedia facility;

*targeted spot cable TV, digital marketing and promotional support through Nationwide’s “Just Say Yes” program; and

*social-media support and targeted campaigns through Facebook, traditional print and in-store materials.

“In support of Nationwide’s ‘Prepare for Share’ strategy, it is critical for independent’s to create awareness for their brands and value proposition across all channels of consumers,” said Jeff Knock, chief commercial officer.  “People consume media in various ways and our members need to be engaged in all of those mediums,” he said.

Related: TWICE Talks Market Share Strategy With Nationwide’s Jeff Knock