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Masimo Joins Azione Unlimited

Parent company of Bowers & Wilkins, Definitive Technology, Denon, and Marantz joins buying group

Masimo, the parent company of audio brands including Bowers & Wilkins, Definitive Technology, Denon, and Marantz, announced that it will join Azione Unlimited as a vendor member.

Azione dealer members carrying Masimo products can now enjoy exclusive custom integration support programs tailor-made for Azione. Additionally, Azione dealer members benefit from Masimo’s class-leading marketing support, a nationwide technical field sales team, and a dedicated custom integration support hotline.

“We couldn’t be more excited to partner with Azione Unlimited to bring our custom integration solutions to market,” says Kevin Zarow, vice president of sales, Masimo. “Masimo’s portfolio of audio solutions will deliver performance, repeatability, and profitability to our Azione dealer members. We see this as a triple win — for us, for the Azione dealer member, and for the end-users of our products.”

“Azione Unlimited is delighted to add the esteemed brands of the Masimo portfolio to its’ vendor membership,” says Richard Glikes, president, Azione Unlimited. “This partnership was something that was always inevitable. We are excited to help each other and help our dealers prosper. The evolution has begun.”

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See also: Azione Unlimited, Oasys Add Dedicated Field Team